New Keywords
Purpose: The new keywords area helps you research and manage new keywords efficiently in an existing account.
Process:
Review your search terms or search queries reports.
Identify terms that are triggering your ads.
Select the good ones to create new ad groups.
Add negative ones to your negative keyword lists.
Automated Ad Group Structuring
Restructuring Algorithm: The tool analyzes search terms with good metrics and conversions, automatically structuring them into new ad groups.
Single Ad Group or Existing Ad Group: Determines if a search term needs its own ad group or fits into an existing one.
User Approval: Allows you to approve or reject new ad groups before publishing.
Step-by-Step Workflow
Review Suggested Ad Groups:
Example: "Here's a good one with two keywords that look promising."
Approve or reject each suggestion based on their potential performance.
Approve Ad Groups:
Example: Approve ad groups you find suitable for your account.
Reject Unsuitable Suggestions:
Example: Reject ad groups that don’t meet your criteria to streamline your list.
Publishing New Ad Groups
Save and Publish: After reviewing and approving ad groups, save your work and start the publishing process.
Easy Interface: The interface is user-friendly, similar to the restructuring phase, making it simple to manage new ad groups.
Ad Creation and Pausing
Ad Variants: The tool creates two ad variants for each ad group:
The best-performing ad found.
A dynamic keyword insertion version of the best ad.
Prioritization: Work on ads in the ad creation and pausing feature, prioritizing tasks to ensure high-quality output.
Final Approval: Confirm and publish the ads or export them to a CSV file.
Handling New Accounts
Lack of Data: For new accounts without sufficient data in the search terms report:
The tool uses the keyword planner to find similar keywords to those currently active in the account.
Consistent Data Availability: Ensures that the new keywords section always has relevant data from either the search terms report or keyword planner.
Importance of Proper Structure
Intent and Structure: Properly structured ad groups align with the intent behind keywords, preventing mismatched ads.
Quality Score: Good structure maintains a high quality score by ensuring that CTR and relevance are above average.