Types of Negative Keywords
Keyword Performance Analysis
Overview: The Tenscores tool analyzes the performance of your keywords and identifies those that are performing poorly in terms of customer conversions.
Search Terms Review: Any search terms associated with these underperforming keywords are highlighted, along with N-grams (groups of words that appear frequently together).
Purpose: This helps you pinpoint which keywords might be attracting non-converting traffic, allowing you to refine your targeting strategy.
Using Data with Caution
Tool Limitations: It's important to remember that the tool doesn't have complete knowledge of your business context. It can suggest negative keywords based on poor performance data, but this doesn't always mean the keywords are irrelevant.
Manual Review: You should manually review the suggested negative keywords within your Google Ads account to determine their true relevance. Some keywords may appear to perform poorly due to various external factors.
Decision-Making Process
Evaluate Relevance: Check if the suggested negative keywords are truly irrelevant to your campaign goals.
Pause Keywords: In some cases, it might be better to pause a keyword rather than add it as a negative. This can help you avoid missing out on potential conversions from keywords that may still be relevant.
Tool Improvements and Options
Current Features: The current version of the tool offers basic options like approving or rejecting suggested negative keywords.
Future Enhancements: Plans are in place to improve the tool, offering more sophisticated options to help you make more nuanced decisions about your keywords.