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Cleaning Operations: No Impressions, No Clicks, No Conversions, & Unprofitable Keywords

Remove underperforming keywords, this ensures your campaigns remain efficient and cost-effective.

Written by Support

No Impressions

  • Identification: Keywords with no impressions for an extended period (typically 30 days) will appear in the "NO IMPRESSIONS" tab.

  • Action: After 30 days, review these keywords to determine why they aren’t generating impressions. Consider revising or pausing them if they remain inactive.

No Clicks

  • Identification: Keywords that have impressions but no clicks will show up in the "NO CLICKS" tab.

  • Impact on Quality Score: These keywords can negatively impact your quality score due to a low click-through rate (CTR).

  • Action: If the quality score is still good, you might give these keywords more time. However, it’s often beneficial to either pause them or revise the associated ads to improve performance.

No Conversions

  • Identification: Keywords that generate clicks but do not convert appear in the "NO CONVERSIONS" tab.

  • Cost Consideration: These keywords have incurred costs without resulting in conversions, especially if the spend exceeds your estimated maximum cost per acquisition (CPA).

  • Action: Consider pausing or optimizing these keywords to enhance conversion rates.

No Profit

  • Identification: Keywords that exceed the maximum CPA without generating profitable conversions are listed in the "NO PROFIT" tab.

  • Action: Use the data provided to decide whether to pause these keywords or adjust your strategy to improve profitability.

Utilizing the Tool

  • Detailed Data: The Tenscores tool provides comprehensive data on keyword performance, helping you make informed decisions.

  • Ad Revisions: Sometimes, changing the ads associated with non-performing keywords can improve their effectiveness rather than pausing them outright.

  • Setting Max CPA: Setting your actual max CPA in the tool will provide more accurate data and help in better decision-making.

Continuous Improvement

  • Ongoing Enhancements: The tool is continuously improving with new features being added based on user feedback.

  • Future Features: Upcoming features include the ability to set your max CPA during account setup for more precise data analysis.

Practical Steps

  1. Monitor Regularly: Keep track of keywords in the "NO IMPRESSIONS," "NO CLICKS," "NO CONVERSIONS," and "NO PROFIT" tabs.

  2. Review and Act: Regularly review these keywords and decide whether to pause, revise, or give them more time.

  3. Use Data Wisely: Leverage the detailed data provided by the Tenscores tool to make informed decisions.

  4. Optimize Continuously: Implement changes gradually and monitor the impact to ensure continuous improvement in campaign performance.

  5. Provide Feedback: Share your experiences and feedback to help improve the tool and add new, useful features.

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