How To Maximize Manual Bids (If You're Still Using Them)

Target Audience: This section is specifically for users using manual CPC bidding.

Automated Bidding Users: If you’re using automated bidding, this section may not apply to you.

Tool Guidance: Tenscores provides optimal bid recommendations for each keyword or ad group based on an estimated maximum cost per acquisition (CPA).

Google’s Chief Economist Insight: The process is based on principles explained by Hal R. Varian, Google’s Chief Economist, who has a detailed video on optimal keyword bidding.

Bid Simulator Tool: The tool integrates with Google Ads’ Bid Simulator to estimate the number of impressions and clicks at different bid levels.

Data Analysis: Tenscores uses this data to determine the most profitable bid for your keywords, given the estimated max CPA.

Definition: Max CPA is the maximum amount you are willing to pay for a conversion, beyond which you would start losing money.

Estimation: Tenscores estimates your max CPA using a statistical model, which you can adjust based on your specific data.

Customization: You have the option to manually adjust the max CPA to better reflect your business needs.

Optimal Bids: Check the recommended bids for each keyword or ad group provided by TenScores.

Profitability Curve: Use the curve to see the profit potential at different bid levels.

Customize: Adjust the estimated max CPA if needed to better align with your business goals.

Update: Wait for a day to receive updated data after making changes.

Simple Application: If the recommended bids make sense, apply them to your campaigns.

Continuous Monitoring: Regularly review and adjust bids based on performance data.

Hal R. Varian’s Video: For a deeper understanding of the bidding process, watch Hal R. Varian’s video on Google Ads bidding available on YouTube.