Tenscores

- Identify Issues: The keyword management feature helps identify keywords that are siphoning your budget without contributing to conversions.
- Optimize Budget: Focus on keywords that help you reach your objectives and eliminate those that do not.

- Active Keywords: View the total spend on all active keywords in your account.
- Justified vs. Unjustified Spend: The feature shows the percentage of spend that led to conversions (justified) versus spend that did not (unjustified).
 - Example: $39,000 spent with only 15% justified indicates a need for optimization.

- Impressions: See which keywords are generating impressions. Keywords without impressions are in a waiting mode to prove their worth.
- Clicks and Conversions: Track the percentage of keywords that have clicks and conversions.
- Profitability: Identify the percentage of profitable keywords.

- Inactive Keywords: Identify keywords that do not have impressions and are flagged after a certain period.
- Promote or Fire: Treat keywords like employees – promote the ones that perform well and remove the ones that do not.

1. Purpose of Keyword Management
 - Identify Issues: The keyword management feature helps identify keywords that are siphoning your budget without contributing to conversions.
 - Optimize Budget: Focus on keywords that help you reach your objectives and eliminate those that do not.
2. Total Spend Analysis
 - Active Keywords: View the total spend on all active keywords in your account.
 - Justified vs. Unjustified Spend: The feature shows the percentage of spend that led to conversions (justified) versus spend that did not (unjustified).
 - Example: $39,000 spent with only 15% justified indicates a need for optimization.
3. Keyword Performance Metrics
 - Impressions: See which keywords are generating impressions. Keywords without impressions are in a waiting mode to prove their worth.
 - Clicks and Conversions: Track the percentage of keywords that have clicks and conversions.
 - Profitability: Identify the percentage of profitable keywords.
4. Managing Underperforming Keywords
 - Inactive Keywords: Identify keywords that do not have impressions and are flagged after a certain period.
 - Promote or Fire: Treat keywords like employees – promote the ones that perform well and remove the ones that do not.

- Purpose: Identify and promote new keywords that have the potential to perform well.

- Purpose: Find and manage duplicate keywords to avoid conflicts and inefficiencies.

- Purpose: Add negative keywords to filter out irrelevant traffic and improve overall campaign performance.

- Purpose: Optimize bids for each keyword to maximize performance based on the estimated maximum cost per acquisition (CPA).

- Purpose: Monitor keywords that are not generating impressions and decide whether to keep them or remove them.

1. New Keywords
 - Purpose: Identify and promote new keywords that have the potential to perform well.
2. Duplicates
 - Purpose: Find and manage duplicate keywords to avoid conflicts and inefficiencies.
3. Negatives
 - Purpose: Add negative keywords to filter out irrelevant traffic and improve overall campaign performance.
4. Better Bids
 - Purpose: Optimize bids for each keyword to maximize performance based on the estimated maximum cost per acquisition (CPA).
5. No Impressions
 - Purpose: Monitor keywords that are not generating impressions and decide whether to keep them or remove them.

- Review the total spend on active keywords and identify unjustified spend.
- Focus on keywords with high spend but low conversion rates for optimization.

- Use the "New Keywords" section to identify keywords that show promise and promote them.

- Regularly check the "No Impressions" section and remove keywords that fail to generate impressions over time.

- Eliminate duplicate keywords to prevent conflicts.
- Add negative keywords to filter out non-converting traffic and improve relevance.

- Use the "Better Bids" section to adjust bids based on performance data and estimated CPA.

1. Analyze Spend and Performance
 - Review the total spend on active keywords and identify unjustified spend.
 - Focus on keywords with high spend but low conversion rates for optimization.
2. Promote High-Performing Keywords
 - Use the "New Keywords" section to identify keywords that show promise and promote them.
3. Remove Inefficient Keywords
 - Regularly check the "No Impressions" section and remove keywords that fail to generate impressions over time.
4. Manage Duplicates and Negatives
 - Eliminate duplicate keywords to prevent conflicts.
 - Add negative keywords to filter out non-converting traffic and improve relevance.
5. Optimize Bids
 - Use the "Better Bids" section to adjust bids based on performance data and estimated CPA.

How to use Keyword Manager in TenScores effectively.

Keyword Management Overview

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