Your Google Ads Account Quality Score

Account Quality Score: The main dashboard shows your account quality score, aiming for a score close to 10 out of 10.

Real Account Example: The tutorial uses actual customer accounts to demonstrate the effectiveness of TenScores.

Cost Efficiency: Higher quality scores lead to lower cost per clicks (CPC) and cost per conversions (CPA).

Discount Number: This number shows the financial impact of your quality score on your advertising costs.

Current Status: Accounts with low quality scores (e.g., 4.4) face penalties, leading to higher advertising costs.

Penalty Insights: TenScores shows the percentage penalty on your campaigns due to low quality scores, indicating areas that need improvement.

Calculation Method: Quality scores are weighted by impressions, giving more weight to keywords with higher impressions.

Hierarchical View: You can see the weighted average quality score at the account, campaign, and ad group levels.

Highest and Lowest Scores: TenScores tracks the highest and lowest quality scores since you started using the tool.

All-Time Change: This metric shows the overall change in your quality score over time.

All-Time Penalty: Reflects the total amount of money wasted due to suboptimal quality scores, highlighting the potential savings from optimization.

Identify Problems: Recognize the impact of low quality scores on your advertising costs.

Optimization Focus: Start by understanding how Google evaluates your quality score and focus on areas needing improvement.

Use the dashboard to get an overview of your account quality score.

Identify campaigns and ad groups with low scores that need optimization.

Review the discount number and penalty percentages to understand the financial impact of your quality score.

Focus on reducing these penalties by improving your quality scores.

Track the highest and lowest quality scores and overall changes to measure your progress over time.

Use these metrics to identify successful strategies and areas that still need improvement.

Begin with the keywords and ad groups that have the most significant impact on your quality score.

Continuously refine your ads and landing pages to improve relevancy and user experience.

Utilize the hierarchical view to prioritize optimization efforts at different levels (account, campaign, ad group).

Take advantage of the historical metrics to guide your optimization strategies and measure success.