In TenScores, the decision to create a new ad group for each keyword is based on the relevance and intent of the keywords. While in some cases, keywords with similar intent may be grouped together in an existing ad group, there are instances where the tool determines that a different approach is necessary.

When the intent of a keyword is not sufficiently close to the keywords already present in an existing ad group, TenScores recognizes the need for a separate ad group. This separation allows for the creation of unique and tailored ad copy that better aligns with the specific intent of the keyword.

By creating dedicated ad groups for each keyword, TenScores ensures that your ads maintain a high level of precision and relevance. Each ad group can be optimized with distinct ad messaging and landing pages that resonate specifically with the intended audience for that keyword. This approach maximizes the effectiveness of your advertising campaigns by delivering targeted messaging to the right audience at the right time.

Additionally, separating keywords into their own ad groups facilitates easier monitoring and management of your campaigns. It enables you to analyze the performance of individual keywords and make data-driven optimizations to improve overall campaign performance.

In summary, while TenScores may group keywords into existing ad groups when their intent is closely related, it recognizes the importance of tailored messaging and relevance. When keywords have distinct intents that require different ad approaches, the tool creates new ad groups, allowing for optimized ad copy and enhanced campaign performance.