Quality Score in Google Ads is a fundamental metric that estimates the quality of your ads, keywords, and landing pages. Here's how to check it in Google Ads:

Step 1. Go to the "Search Keywords" Tab

Step 2. Modify Your Viewable Columns

Step 3. Activate the Quality Score column

You should now have a Quality Score column in the table along with your other metrics.

Quality Score is evaluated on a scale of 1-10, with 10 being the best possible score. Google uses Quality Score to determine both the rank and cost-per-click (CPC) of ads. It comprises three primary factors: expected clickthrough rate (CTR), ad relevance, and landing page experience. A higher Quality Score indicates that Google deems your ads and landing pages to be useful and relevant to the user, leading to potentially higher ad rankings and lower costs. Regularly monitoring and optimizing your Quality Score can significantly improve the efficiency and effectiveness of your Google Ads campaigns.

Learn more about Quality Score.